About Us
“The choice to coach carries an awesome responsibility. Reliability and trust are essentials if a coach’s reputation is to be favorably maintained. An athlete must be confident that a coach is going to prescribe a safe training regimen built on sound training principles.”
-Coach Frank
Based in Dallas Texas, Tri-Now was founded by Frank Cortese to encourage individuals of all levels to get active. Frank began his athletic journey with Team in Training. His beloved sister was a victim of cancer & he needed a way to reach out and give back. After a first place finish in a 55mi. mountain bike race in Moab Utah, he saw how training and dedication could change lives. He became committed to an active lifestyle and found his true passion when he started competing in triathlons. Frank wants to share his passion and commitment to inspire others in their journey into an active multisport lifestyle. Frank coaches with patience and thoroughness offering athletes of all levels the structure & motivation needed to achieve their training objectives. Coach Frank enjoys seeing people succeed, whether it is getting fit & healthy, completing a triathlon, training for a marathon or riding a century!
USA Triathlon Certified Coach 
USAT SMW Council Collegiate Chair
USA Triathlon Certified Race Official
USA Triathlon Certified Race Director
U Swim Certified Instructor
American Heart Association CPR/AED
Contact Info:
Tri-Now endurance
Frank Cortese
PO Box 181373
Dallas, Texas 75218
214-546-9568
CoachFrank@tri-now.com
References available upon request